Anne Tammel began where Silicon Valley positioning began. Her first work was at Cunningham Communication — the firm that positioned Steve Jobs and launched the Macintosh — where a product became a story, and a story became a category. That discipline has driven every engagement in the 25 years since.
Anne advises a select number of executives, leadership teams, and organizations each year through two proprietary methods:
Force Field™
A dynamic strategic architecture for the post-consulting era. Force Field™ maps every force driving and blocking acceleration — then deploys a step-by-step framework for launching, scaling, and sustaining expansion. Built for the executive who has outgrown the standard playbook and needs architecture that moves as fast as the opportunity does.
Redefining Leadership™
The integrated system that transforms how leaders are positioned and how they build peak-performing organizations. Combines Silicon Valley positioning strategy, USC Tribal Leadership culture architecture, and applied neuroscience into one approach — for how you are seen, how your team performs, and how your organization scales.
Advisory engagements include:
— Competitive positioning and category ownership
— Strategic growth planning and global expansion
— Culture architecture and peak-performance team systems
— Executive positioning and leadership advancement
— Peer advisory circles for CEOs and senior executives
Anne has applied this work across Fortune 100 organizations — Google, YouTube, Citi, Bank of America, Merrill Lynch, PwC, EY, Deloitte, Neiman Marcus, IBM — and with gold-medal Olympic athletes and the leadership teams built to perform at that altitude.
Engagements are by introduction and invitation.
OC CEO Journal — forthcoming
A collection of exclusive firsthand interviews with Orange County's most accomplished chief executive officers — on elite leadership strategy, neuroscience in action, and Orange County's unique position as a global business gateway.
Anne advises a select number of executives, leadership teams, and organizations each year through two proprietary methods:
Force Field™
A dynamic strategic architecture for the post-consulting era. Force Field™ maps every force driving and blocking acceleration — then deploys a step-by-step framework for launching, scaling, and sustaining expansion. Built for the executive who has outgrown the standard playbook and needs architecture that moves as fast as the opportunity does.
Redefining Leadership™
The integrated system that transforms how leaders are positioned and how they build peak-performing organizations. Combines Silicon Valley positioning strategy, USC Tribal Leadership culture architecture, and applied neuroscience into one approach — for how you are seen, how your team performs, and how your organization scales.
Advisory engagements include:
— Competitive positioning and category ownership
— Strategic growth planning and global expansion
— Culture architecture and peak-performance team systems
— Executive positioning and leadership advancement
— Peer advisory circles for CEOs and senior executives
Anne has applied this work across Fortune 100 organizations — Google, YouTube, Citi, Bank of America, Merrill Lynch, PwC, EY, Deloitte, Neiman Marcus, IBM — and with gold-medal Olympic athletes and the leadership teams built to perform at that altitude.
Engagements are by introduction and invitation.
OC CEO Journal — forthcoming
A collection of exclusive firsthand interviews with Orange County's most accomplished chief executive officers — on elite leadership strategy, neuroscience in action, and Orange County's unique position as a global business gateway.
